Little explains why many of their smartphones are actually rebrands

Little explains why many of their smartphones are actually rebrands
Poco is a brand that is gaining a lot of acclaim from enthusiasts who want valid smartphones offered at competitive prices. The brand, born from a division of Xiaomi and still linked in some respects to the parent company, has presented several devices over the last few months. Anuji Sharma, Poco's Country Director for India replied to the accusations of presenting only rebrands.

Among the many products that the company announced during this year we find Poco X3 NFC, followed by Poco X2, which really convinced us during our test, and Poco C3, the brand's cheapest device. The company has often been accused of presenting some products that are nothing more than the rebrands of the devices launched by the Redmi brand, also owned by Xiaomi. For example, Poco M2 Pro is a rebrand of Redmi Note 9 Pro while the more recent Poco C3 is nothing more than a rebranding of Redmi 9C. Even the much-loved Poco X2 comes from Redmi K30. Anuji Sharma gave the explanation of why Poco draws so much inspiration, so to speak, from the brother brand during an interview with The Indian Express.

“Poco is still a young brand and developing new phones for each series is a difficult task, ”reported the Indian newspaper. "That's why Poco uses Xiaomi as a platform and improvises using that starting point". Underlining that Poco is not the first brand to use this strategy, Sharma said: “The first OnePlus phone - OnePlus One - was a rebranded Oppo device and the same goes for the first Realme phone. Brands often tend to follow this strategy and this does not change in the case of Poco “.

Little intends to follow this strategy for the near future, this means that we can expect to see many other products on the market that have features in common with Xiaomi or Redmi devices. The company also intends to continue using MIUI as a software, a version of Android modified by the parent company and there would be no plans to stand out as a brand in this sense.

Sharma also spoke about the possible arrival of a true successor of Poco F1, an original smartphone highly appreciated by users, which has certainly created its own niche in a now overcrowded market: "The Poco F1 was a device that changed the market and consumers expect the same from successor. The Poco F2 Pro isn't that device. We are working to bring a true successor to the Poco F1, but it will take some time to develop ".

So we just have to wait for further developments in the company's plans and see what it has in store for us in the next future.

Poco X3 NFC in the Shadow Gray version with 128GB of memory and 6GB RAM is available on Amazon for 249 euros, don't miss it!

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