CES 2021 turns into a completely digital event

CES 2021 turns into a completely digital event
The Consumer Technology Association (CTA) announced today that the CES 2021 - event to be held from 6 to 9 January 2021 - will be a completely digital experience that will connect exhibitors, customers and the media from all over the world. The new format will allow participants to listen to the talks of the greatest innovators on a technological level, see the latest news and watch product launches with the possibility of interacting with brands and startups from all over the world.

Gary Shapiro, CTA president and CEO, said:

Between the pandemic and growing global health concerns after the spread of COVID-19, tens of thousands of people cannot safely meet in Las Vegas for early January 2021. Technology helps us all work, learn and connect during the pandemic - and this innovation will also help us reimagine CES 2021 and bring the technology community together significantly. By switching to a fully digital platform for 2021 we will be able to offer a unique experience that will help our exhibitors to get in touch with the public.

CES 2021 will be a new immersive experience, in which participants will have a place in front row to discover and see the latest technologies safely from your home or office. CTA's goal is to provide an engaging platform for large and small companies to launch products, build brands and form partnerships, giving priority to health and safety. Members of the tech community will then be able to share ideas and introduce products that will be part of our everyday life in the future.

CTA, in any case, plan to return to Las Vegas for the CES 2022 , an event that should combine the best elements of a show, the physical and the digital. More information and details will be revealed in the course of the next few weeks. If you would like to review the new products presented at the event last year, we advise you to click on this link .

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