On Tinder, you can pay for more chances of meeting your soul mate

On Tinder, you can pay for more chances of meeting your soul mate

On Tinder

The app introduces a virtual currency to shop, give your profile more visibility and have more opportunities to meet

(Photo Illustration by Omar Marques / SOPA Images / LightRocket via Getty Images) More time spent browsing profiles and to send likes, equals more virtual rewards to users: with this strategy based on activities and rewards, Tinder aims to transform “freemium” users into subscribers or payers for the functions capable of enhancing their profile. The tool created by the romantic dating app to encourage users' propensity to spend is a new virtual currency that can only be used within the application itself. The principle is simple: digital tokens can be acquired as long as users remain active on the platform or keep their profile updated, but they can also be exchanged for real money.

Tinder currency will be spendable for ensure features such as super likes, which reveal their interest to a user, or "boosts" that increase the visibility of their profile compared to potential "competitors" and many other growing options among the Plus, Gold and Platinum subscriptions. On the one hand, the idea extends the more "immersive" user experience by offering strong users a taste of the extra functions, to try to monetize their business by convincing them sooner or later to put their hands on their wallets (ie credit card, Google Pay or Apple Pay). To date, the name of the Tinder coin is not yet known, which would not be a cryptocurrency in the strict sense. In fact, there are no correlations with the blockchain, from the first information circulated.

Initially only available in Australia by the end of October, this in-app "economy" will be "particularly well received by our members in Asia, who are less used to subscription products," explained Gary Swidler. Chief Financial Officer of Match Group (the holding company behind Tinder, Meetic, OkCupid and other dating apps), to Bloomberg. In the letter to shareholders for the second quarter of 2021, the parent company declared Tinder direct revenue growth of 26% year on year, led by a 17% increase in paying users (9.6 million out of 50 million in total worldwide. ). The trend is also favored by the increase in vaccination rates, while the willingness to pay is greater for non-recurring à la carte services. In the second half of the year, "we expect revenues to increase by almost 20% year on year," explains the company. In 2020, Tinder's revenues were up 18% to $ 1.4 billion. Shares in the Match group have risen 5% this year, compared to the 16% recorded by the S&P 500 index.

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Woman arrested at Sarah Everard vigil says 50 police officers 'contacted' her on Tinder after ordeal

Photo credit: Ming Yeung - Getty Images

A woman who attended a vigil for murdered Sarah Everard in March of this year says she was later contacted by 50 police officers on the dating app, Tinder. The vigil garnered nation-wide attention when it descended into chaos after the arrival of the Metropolitan police force.

Patsy Stevenson, a women's rights activist, attended the vigil at Clapham Common and was photographed being arrested by police. Now, she claims that multiple officers have contacted her on Tinder, which she believes is to intimidate her.

Speaking to the BBC, Patsy pointed out that she was able to see the police officers had 'liked' her on the app as she'd paid for a premium service. 'They were all in uniform on their profiles or it said 'I'm a police officer',' she explained.

The 28-year-old alleges that the officers tried to make contact with her as a result of her outspoken views on policing at the vigil. 'It is almost like an intimidation thing, saying 'look we can see you', and that, to me, is terrifying,' she said, 'They know what I went through and they know that I'm fearful of police and they've done that for a reason.'

Photo credit: Leon Neal - Getty Images

She also revealed that since attending the vigil, she's received numerous threatening messages from members of the public. '[I] can't count the amount of death threats I've had,' Patsy said, 'Now there's always that fear when I'm out and I see someone staring at me.'

Although she has reported the threats to police, which are being investigated, she admits she hasn't reported that she was contacted on Tinder. Patsy also pointed out that while she is not 'anti-police' she does believe that officers need to start 'taking accountability' of the situation – especially following the Metropolitan's advice that women should flag down a bus if they are approached by a lone police officer.

'Stop telling women how to change their behaviour just to stay alive,' she stressed, 'If they [the police force] started looking into it properly and... listening to people's concerns and then enacting change, we would be able to trust them more.'

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Photo credit: Mark Kerrison - Getty Images

As a result of the activist's claims, the Met urged her to contact them with more information so they can 'establish if any MPS officer is involved [and] whether any misconduct may have occurred.'

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