Pluto TV: the first free streaming TV service debuts in Italy

Pluto TV: the first free streaming TV service debuts in Italy

Pluto TV

The revolution in the world of streaming has arrived: from today, Thursday 28 October, Pluto TV will also make its debut in Italy. A new TV platform, a new linear experience in the era of on demand and free in the era of paid streaming.

Pluto TV: the first free streaming TV service debuts in Italy

As announced by ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc. (NASDAQ: VIAC, VIACA), the streaming television service that expresses a new concept of linear use adapted to the digital universe, with more than 52 million global monthly active users in 25 countries across 3 continents with 400 international channels, is ready to amaze with a library rich in content quality for the whole family.

Pluto TV: how to access the streaming service

Accessing Pluto TV will be a piece of cake: the service, in fact, is characterized by ease of access, and to be totally free with no registration required. At the launch in Italy Pluto TV will offer 40 exclusive linear channels covering different genres and suitable for all targets and which will be constantly implemented in the following months, as well as thousands of hours of content on demand.

Pluto TV will be accessible via browser at, through the App for Android and iOS, and on all major Smart TVs, such as Samsung Tizen, LG Smart TV, Amazon Fire TV, Android TV and Chromecast, while a selection of Pluto channels TV will also be present on Samsung TV Plus.

Pluto TV, the first FAST (Free Ad-Supported Television) digital service, will be complementary to Paramount +, the premium platform of ViacomCBS which will arrive in Italy in 2022.

Pluto TV: details of the offer and linear channels

Linear channels and VoD content for all tastes and passions, 100% free: this is the world of Pluto TV. In fact, the linear and VoD proposal creates the right mix of offers capable of satisfying every mode of consumption, with a schedule full of shows, cartoons, films, TV series, documentaries and much more.

In Italy the platform will offer to begin with, 40 linear thematic channels made exclusively for Pluto TV that will cover different genres, including cinema, TV series, reality TV, children's content, lifestyle, crime and comedy. In addition to a wide choice guaranteed by the extensive ViacomCBS library, the platform will offer diversified content from third-party publishers and partners, including Paramount, Lionsgate, Minerva, KidsMe, Banijay Rights, Cineflix Rights. Other partners will be announced later, as well as the editorial offer that will be constantly enriched.

Among the channels present at the launch, Pluto TV Romantic Films stand out, dedicated to lovers of stories that make the heart beat faster; Pluto TV Film Action, which offers contents capable of giving the viewer pure adrenaline; Pluto TV Crime, for true fans of the genre; Pluto TV Cinema Italiano which offers both classic and contemporary films from our vast cinematographic culture.

And again: the Jokes and Laughter channel which brings together the best comic moments on TV; Young and Fabulous, which follows the incredible life of rich and fabulous young people. Also on the schedule is a series of thematic channels dedicated to TV shows and series such as The McLeod sisters and the famous docu-reality 16 years old and pregnant. The platform also features proposals for a younger audience, including Teen Series, Super! Heroes and Super! Spongebob.

The list also includes a selection of so-called pop-up and seasonal channels, temporary channels dedicated to special programs, moments or reviews. Among them, Super is coming! Xmas: a virtual space entirely inspired by the most anticipated party of the year.

Pluto Italian launch line-up revealed

Pluto Italian launch line-up revealed


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