Facebook will not pay publishers in Australia


Facebook will not pay publishers in Australia


From Menlo Park a dry no to the proposal made in April by the Australian Competition and Consumer Commission: Facebook will not share part of the proceeds generated in Australia with local publishers. On the contrary, the social network replies that even if the sharing of news from the platform is completely excluded, the impact on one's business would be negligible.

Australia and publishing: FB's "no" to ACCC The state has expressed its willingness to introduce a compulsory code of conduct for large online businesses so as to guarantee those who deal with information adequate economic recognition for the contents that end up on the bulletin boards or in the feeds of third party services. At the beginning of May, Google also declared itself in disagreement with the authority, defining its job on a par with that of a newsstand and therefore refusing to write a check in order to continue sharing the news. Here are some extracts in translated form from the FB press release.

In January 2018 we made changes to the ranking of our News Feed to prioritize content from friends and family. These changes have had the effect of reducing the audience exposed to public content from the pages, including news. Despite this reduction in interaction with news, the last two years have led to greater profits, testifying that editorial content is highly replaceable with that generated by users and that news is not of long-term value for our business. If there were no accessible news on Facebook in Australia, we are confident that the impact on community metrics and Facebook's earnings in the country would not be significant.

A position on it hard one of the group of Mark Zuckerberg: or so, or nothing. In his speech, the company also stresses to have generated 2.3 billion clicks to the pages of the publishers of australian in the early months of 2020, from a value comparable to 195,8 million dollars.

Source: The Guardian




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