A badge for Logitech's environmental footprint


A badge for Logitech's environmental footprint


Business sustainability as added value. A vision that is increasingly shared also by the brands operating in the technological world: among these, Logitech announces its intention to apply the label of the device to the packaging of marketed products.

Logitech : the Carbon Impact label on products The Swiss company will start by 2020 with some of the accessories intended for the gaming sector, then continuing to gradually extend the range of action of the initiative up to the entire catalog not beyond 2025. The so-called Carbon Impact is indicated with a number that represents the impact on the ecosystem taking into consideration each phase of the life cycle, from the use of raw materials during construction to distribution and use. This is the comment of CEO Bracken Darrell.

Just like the calories indicated on the boxes by the food industry for years, we believe that the "carbon content level" should be a factor of choice for customers interested in products.



The value is expressed in Kg of CO2 emitted, calculated by Logitech through an internal process validated by independent external companies such as Natural Capital Partners and iPoint Group.



We will therefore soon see the label in question show off on Logitech products such as mice, webcams, keyboards, speakers, remote controls and speakers. It is not difficult to imagine that other brands will follow suit, driven by an environmentalist spirit, forced by the introduction of new rules from above or for marketing purposes.

Source: Logitech




Powered by Blogger.