Was the launch of the AMD Readeon RX 6800 and 6800 XT really a disaster?

Was the launch of the AMD Readeon RX 6800 and 6800 XT really a disaster?
Yesterday the sales of the first models of AMD Radeon RX 6800 and RX 6800 XT video cards were officially opened, we have tested them and you can already read our review of the performance of the two cards. Apparently not even AMD has managed to please everyone and at first glance it seems to have made the same bad impression as the competitor Nvidia. However, at least in Italy, things went a little differently.

I don't think it is necessary to point out that all the cards put up for sale by AMD yesterday have been sold. Sold out. Exhausted. It is no longer possible at the moment to buy a Radeon RX 6800 or RX 6800 XT from any of the authorized resellers and not even from the AMD shop.

The Reddit page dedicated to AMD was immediately stormed by many unhappy users, who complained to the company for not being able to meet expectations and the fact that the cards were sold out in a few minutes. As there is not enough stock even in physical stores, the scalpers immediately took advantage of the situation and, in the United States above all, it is already possible to find some of the cards on sale at more than double the launch price.

In ours Country, however, things went a little differently. True, the Radeon RX 6800 XTs were all purchased very quickly but I can assure you that the RX 6800s remained available on the AMD shop for at least 30 minutes after launch. I can confirm it, I personally bought one and monitored the shop afterwards as well.

The low availability of the RX 6800 XT had already been announced and it was not surprising. The stock of RX 6800 seems to have been much more conspicuous than Nvidia was able to offer on day one of its RTX 3000 series.

In addition, significant anti-bot measures have been put in place that have allowed AMD to avoid the disaster of its direct competitor, stormed by the automatic systems that have emptied the manufacturer's warehouses. In the AMD shop, in order to complete the purchase, it was first necessary to enter the payment data and then a graphic CAPTCHA had to be passed before confirming the order. This should have prevented the bots from grabbing most of the cards.

AMD then went to the trouble of double-checking orders and payments before confirming a purchase. What Nvidia did only after being inundated with complaints from users who saw individual scalpers take home even more than 30 GPUs.

Read also: This RTX 3080 costs almost 20,000 euros, why?

Were the cards enough to meet the huge demand? Obviously not, and this cannot be argued. However, at least as far as Italy is concerned, AMD's can certainly not be defined as a "paper launch" and the company has done everything possible to make the shopping experience as less traumatic as possible. Sure, 503 errors appeared during the most stressful time for servers but nothing that a page refresh couldn't fix.

In this unfortunate 2020 being able to buy components for a high-end PC always seems to be more of a titanic feat due to insane market demand, no matter how hard the companies commit.

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