Sport or Esport? Here's where Sponsors prefer to invest!

Sport or Esport? Here's where Sponsors prefer to invest!
Have you ever wondered if Sponsors prefer to invest in an emerging sector such as Esports or in a traditional sector such as the Italian Serie A?

A study conducted by SportsPro Media gives us the answer.

The London-based company has drawn up the ranking of the 50 most salable sports brands, relying on empirical data such as the growth rate, the propensity to purchase the products of the companies that sponsor that particular sports sector, the affection of fans to that industry and much more.

And here's the ranking!

1) FIFA World Cup (Football)

2) Summer Olympics (Multisport)

3) NBA (Basketball )

4) Real Madrid (Football)

5) Barcelona (Football)

6) Winter Olympics (Multisport)

7) UEFA Champions League (Football)

8) UEFA European Championships (Football)

9) Manchester United (Football)

10) Premier League (Football)

11) Liverpool (Football)

12) League of Legends (Esports)

13) FIFA Women's World Cup (Football)

14) Formula 1 (Motors)

15) Los Angeles Lakers (Basketball)

16) Manchester City (Football)

17) LaLiga (Football)
18) Juventus (Football)
List 19) NFL (American Football)

20) Inter (Football)

21) WWE (Wrestling)

22) Milan (Football)

23) FIBA ​​World Basketball Championship (Basketball)

24) Serie A (Football)

25) Table Tennis World Championships (Table Tennis)

….

League of Legends is in 12th position, leading the the major teams of the Italian Serie A!

A very important data but that should not surprise us, just think of the huge investments of Riot Games, one of the few (if not the only) that has managed to organize, and to have a World Championship attendance, with lots of spectators, during the covid-19 pandemic. In a year where not even the Olympics and the European football championships were able to compete!

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Last modified: November 18, 2020

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