Microsoft wants to conquer the Japanese market, will it make it?

Microsoft wants to conquer the Japanese market, will it make it?
Very little is missing to welcome the next-gen from Sony and Microsoft and millions of fans are preparing to make room for PS5 and X>box Series X | S in their living rooms. The real challenge will not simply be to achieve recognition as the most powerful console on the market, but to offer the most compelling gaming experience in the eyes of the consumer. How will the two giants move? Microsoft is doing everything possible to conquer the Japanese public with its next console, focusing heavily on the services offered. Meanwhile, Sony is also trying to seduce US gamers. But in this arena, in turn, PS5 and Xbox Series X | S have an opponent not to be underestimated, namely Nintendo Switch, which continues to record sales records.

On paper, Microsoft could potentially achieve excellent results and the ideal would be to increase its influence in Japan, a country where its presence is practically nil. "Xbox has a chance to make Japan the second largest market after the United States if it makes the right move for years to come," said Hideki Yasuda, an analyst at the Ace Research Institute in Tokyo. Rightly, everyone tries to work on their weaknesses, which is why even Sony has realized it cannot do without the US market after the disappointing performance of the PlayStation 4 in Japan.

"There's evidence Microsoft is seeking to make acquisitions in Japan, though it hasn't yet landed a deal with a big name there. Several Japan-based game developers, from small to big, said it had approached them about buying their businesses. "

- Klobrille (@klobrille) November 8, 2020

According to data published by Sony, the global sales of PS4, in fact, have increased to over 113 million compared to 87 million of the PS3. However, a Japanese video game magazine, Famitsu, reports that by shifting the spotlight to their country alone, PS4 has sold less than 10 million units, or 10%, at a disadvantage compared to PS3, while 35% of sales revenue comes from from the United States. And in a hot topic like this, the well-known insider Klobrille returns to the scene, who on his Twitter profile expressly reports what can be read on "There is evidence that Microsoft is trying to integrate the Japanese market, although it is not yet managed to make a name for herself there. Several game developers based in Japan, both small and large, said they had contacted them to acquire their businesses. "

Certainly the challenge facing Microsoft is tough. The Redmond house is betting that its Xbox Series S, the Xbox Series X's younger sister, will help it reverse the trend. In addition, Microsoft also aims to win over the public with the subscription to the Game Pass Ultimate service. Will the US giant be able to complete its mission?

Next-gen is upon us. Get a PS5 or Xbox Series X | S console by pre-ordering it on Amazon Italy, where you can also buy a game to start with like Demon's Souls. Keep an eye on these addresses!

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