McDonalds-DualSense - Update: PS5 controller was not officially planned

McDonalds-DualSense - Update: PS5 controller was not officially planned

McDonalds-DualSense - Update


We had already mentioned it in the original report, but the situation around the gamepad has been further clarified in the meantime. At least officially, the PS5 controller in McDonald's design was never planned. We have revised the news accordingly.

McDonald's was working on the design of a PS5 DualSense in the design of the restaurant for the 50th anniversary of the fast food chain in Australia. This is shown by a picture of the DualSense that was made public. In addition to the famous logo, you can also see French fries and a burger on it.

Recommended editorial content Here you will find external content from [PLATTFORM]. To protect your personal data, external integrations are only displayed if you confirm this by clicking on "Load all external content": Load all external content I consent to external content being displayed to me. This means that personal data is transmitted to third-party platforms. Read more about our privacy policy . External content More on this in our data protection declaration. At first it was said that the gamepad should have been raffled off as part of a competition. For the anniversary, the company is cooperating with several Australian Twitch streamers, which should have allegedly given away the PS5 gamepads to viewers. However, the action would not have been discussed with Sony, which is why the PS5 manufacturer stepped in and banned the competition.

According to an official statement from McDonald's, this is not correct. The PS5 gamepad in fast food design is only an internal idea, the conceptual image was never intended for the public and was also not planned for the competition. They have not yet spoken to Sony about a possible cooperation, and it has never been considered to go it alone. Accordingly, Sony never contacted the burger giant to prohibit the raffle for the DualSense.

Instead of the controller, McDonald's hoodies and subscriptions for Twitch channels go to the winners. The event has now been postponed due to the marketing chaos.

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Sony recently presented new colors for the DualSense in May 2021. In addition to the white standard model, Midnight Black and Cosmic Red have also been available in stores for some time. It is very likely that there will be more color variations for the gamepad in the future. Third-party manufacturers will also soon be releasing their first models.

Sony Didn’t Block McDonald’s DualSense Promotion, It Was Never Approached to Begin With

News emerged over the weekend that McDonald’s Australia pulled its McDualSense (sorry, I had to) prize from a birthday promotion because Sony didn’t authorize the controller’s use. A misleading statement from McDonald’s implied that Sony had a say in the matter and simply didn’t approve of the hideous design. Not quite.

In a statement provided to IGN, McDonald’s back-pedalled on its previous statement and revealed that it never approached to Sony to begin with, let alone attempt to seek approval. The DualSense design in question was just a concept that wasn’t supposed to be released. We’re guessing someone at McDonald’s realized that in an effort to cover up the blooper, the statement needlessly drew criticism towards Sony.

“The image was provided to media in error and there is no commercial relationship between McDonald’s Australia and Sony PlayStation,” reads the comment provided to IGN.

The original statement claimed that “Sony PlayStation has not authorized the use of its controller in promotional materials related to the proposed Stream Week event and we apologize for any inconvenience caused. McDonald’s stream week has been postponed and Sony PlayStation controllers will not be included in the giveaway.”

So, unfortunately, folks rallying to help McDonald’s will be disappointed to note that the image above is merely concept art that never actually left the planning phase. However, we won’t be surprised if someone comes up with a McDonald’s DualSense skin at some point.

For now, folks in Australia can participate in McDonald’s promotion for some birthday hoodies.

[Source: IGN]

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