The electric car becomes the engine of the Milan Design Week

The electric car becomes the engine of the Milan Design Week

From 5 to 27 September, in via della Spiga 26, Audi City Lab, the hub of the four rings, opens its doors to the public with an exclusive set-up created by Marcel Wanders studio

Audi City Life | A6 e-tron Concept | Design Week Design Week and Audi have been a duo for the past 7 years. Since 2014 (if you skip Covid's annus horribilis), in fact, the brand with the four rings has been co-producer of INTERNI magazine in the realization of the exhibition event organized for the FuoriSalone, which this year celebrates the 30th year of the event. An event that aims to be a symbol of restart for the city of Milan.

Audi City Lab over the years

After the initial editions of the Audi City Lab in via Montenapoleone, direct Audi lights under the skilful direction of Ingo Maurer they illuminated the historic Torre Velasca, offering the city an unprecedented landscape. Corso Venezia 11, on the other hand, hosted the Audi City Lab in the 2017/2018 editions. Here the artistic masterpieces of Yuri Suzuki first, and then of Studio Mad Architects, have interpreted the brand of the four rings according to their stylistic codes. The 2019 edition featured the Arco della Pace with the installation of the futurist station by architect Hani Rashid. A project made even more engaging by the live performance open to the public by the master Ludovico Einaudi.

Audi City Life | A6 e-tron Concept | Design Week

Spiga 26, the new sustainability district

From 5 to 27 September, Audi will open the Spiga 26 space in the city of Milan. In the heart of the fashion district, Spiga 26 is the urban regeneration project by Hines, a global player active in real estate. The purpose of the operation - literally in the open air - is to recover the historic Palazzo Pertusati from the late 1700s to transform it into a unique space. At the base of everything will be the contamination between fashion, business, design, culture and food. Spiga 26, a place characterized by attention to sustainability, is proposed as a new metropolitan district of creativity.

An exchange center between innovation, culture, inspiration and influence. A perfect location to host the Audi City Lab: a hub that will host stories and characters that embody Audi's idea of ​​progress to celebrate new perspectives and ideas about the future. The mobility of tomorrow, connected, digital and sustainable, is thus integrated into daily life, giving life to new and unexpected relationships. Together with Poliform and Moooi, Audi's presence in the Spiga 26 location, after Design Week, will continue throughout the month of September, also on the occasion of the further Milanese appointments scheduled. They will take place during MiArt / Art Week and Fashion Week.

The talk on 6 September on the idea of ​​progress

Design Week thus becomes the ideal place and time to investigate how innovation and evolution intersect. On the occasion of the Audi Inspired by progress talk, on 6 September ideas and interpretations that anticipate the future will take shape. Unpublished connections are expected, thanks to the interventions, among others, by the journalist Mario Calabresi, by Marc Lichte, head of design of Audi Ag, and Henrik Wenders, Senior Vice President of Audi Ag. The Talk Audi will also be attended by Marcel Wanders and Gabriele Key, creative directors of Marcel Wanders studio.

Audi City Life | A6 e-tron Concept | Design Week The unfinished Spiga 26 space has been transformed by the Dutch design studio as part of Interni's Creative Connections exhibition-event. Their installation Enlightening the Future tells the new frontiers of Audi research in an emotional way. Housed within the Audi City Lab, it makes light, technology and innovation the protagonists. Keywords whose inspiration comes from the various expressive and design forms with which Audi develops the theme of lighting and translates it into its cars. Here, through an immersive experience, the visitor will be able to discover the Audi A6 e-tron concept in Italian premiere, the high-end electric sedan presented at the Shanghai motor show last April.

The electric queens of Design Week

The Audi A6 e-tron concept, an avant-garde electric prototype with Sportback bodywork, anticipates the stylistic features of the future high-end models of the four rings. Characterized by the new PPE electric platform, it combines technical versatility, reference roominess, quattro all-wheel drive and 476 horsepower.

Audi City Life | A6 e-tron Concept | Design Week But the hub spaces will also host Audi RS e-tron GT. This electric touring car is produced at the carbon neutral Audi Böllinger Höfe site. The state of the art in terms of technology: from the use of virtual reality to the recycling of plastic and aluminum without forgetting the processes carried out with craftsmanship. Developed by Audi Sport, the four-door coupé constitutes the pinnacle of the sustainable evolution of Audi sportiness.

In addition, the compact native electric Audi Q4 e-tron and Audi Q4 for the whole period of the Design Week Sportback e-tron will be exhibited along via Montenapoleone, thanks to the partnership with Montenapoleone District which for years has linked the House of the four rings to the fashion district. These three models are concrete examples of Audi's vision. They represent the brand's ability to shape progress, keeping people and their future mobility needs at the center of research.

Lectio magistralis at Bocconi University

A presence at Design Week, that of Audi, which does not forget to reach out to the new generations. Their future is the reason why the collaboration between Audi and an important excellence in the world of education and culture such as Bocconi University. In fact, a lectio magistralis held by Henrik Wenders will be held at the Milanese university, which has recently inaugurated its innovative campus. The theme of the meeting will deepen the synergistic relationship between innovation, research and experimentation.

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