LG: the importance of the energy label

LG: the importance of the energy label


LG, a group that produces consumer electronics in various fields, operating both for the business world and for the consumer market, has carried out research to understand how the energy labels that accompany the products in distribution are perceived. The survey, conducted by GFK, made it possible above all to photograph the growing sensitivity of users towards issues related to the environment and sustainability, an aspect that lays the foundations for what will be a government action strongly based on these issues. br>

A question of etiquette

LG explains about the first evidence gathered:

In fact, 40% of the interviewees declare that they carry out behaviors aimed at saving / not wasting energy at home and 37% of carrying out the same behavior with regard to water waste (both data have increased respectively by 4 and 3%, following the first lockdown in Italy). Appliances in particular, as the main responsible for consumption in the home, are considered by most people to be the type of products that most of all should be sustainable and keep consumption low. Respondents on the type of products that most associate with the concept of environmental sustainability, just under half of the respondents mentioned household appliances, in third place after food / food (as they are organic) and packaging (bottles and plastic wrappers because they are easily recyclable ). Specifically, having an appliance in the house that keeps consumption low is a feature considered very important for products such as washing machines (3 interviewees out of four think so), boilers, air conditioners, dishwashers, refrigerators, lamps, dryers, ovens (2 interviewees out of 3 ) and TV (half of the interviewees).

It is not clear whether the sensitivity towards energy labels is due to a sincere ecological sensitivity, whether it is linked to a perception of savings or whether it is the result of the two concomitant factors. In any case, this is a virtuous aspect: what in 2017 was only the seventh driver of the impulse to buy, today is the first absolute.

The new labels

The survey becomes important since, with the entry into force from March of the new rules imposed by the European Union, the energy efficiency labels will be rewritten. The scale is in fact rewritten, reporting the indications between the letters A and G without the use of the "+" which photographed the superior efficiency of the old "Class A".

The update is also designed to introduce more challenging criteria for producers, who will be incentivized to introduce increasingly energy efficient technologies (for example, a refrigerator that currently has the A +++ label could be reclassified into a lower category (e.g. C), even if the refrigerator has the same characteristics.

Now that the perception of the importance of the label has matured, the labels will have to be properly understood again as the parameters become more stringent. The new "A" will have an even greater absolute value, in short, denoting an even more virtuous development of the device you are about to purchase.

LG Reportedly Assisting Apple on Foldable Display Development

Apple has commissioned LG Display to develop a display panel destined for a foldable iPhone, according to the Chinese-language version of DigiTimes.

foldable iPhone concept feature

foldable iPhone concept feature

Citing industry sources, DigiTimes claims that LG Display is assisting Apple with the development of a foldable OLED display panel for an ‌iPhone‌. It is not clear, however, if LG Display will supply Apple with this display panel for mass production once it has been developed.

Samsung has been rumored to be Apple's supplier of choice for an OLED foldable display and the company was said to have provided Apple with a large number of foldable display samples for testing last year, so it is unclear how the news of a collaboration with LG fits into this. Apple has used both LG and Samsung OLED displays for the ‌iPhone‌ to date, and it is possible that the display for the long-rumored foldable ‌iPhone‌ may be provided by both suppliers.

Yesterday, it was reported that Apple is planning to launch a foldable ‌iPhone‌ with a 7-inch OLED display and Apple Pencil support as soon as 2023. Apple has been researching foldable devices since 2016, but rumors surrounding a foldable ‌iPhone‌ have noticeably increased in recent months, suggesting that the device may be gathering momentum behind the scenes.

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