Sony and Honda plan an innovative sales model

Sony and Honda plan an innovative sales model

Sony and Honda unveil innovative new sales model for electric vehicles. After the announcement of the joint venture called Sony Honda Mobility, which will see the two companies jointly develop electric vehicles, the two Japanese companies continue to work to bring about changes in the sector.

It will be something unconventional, not Sony, not Honda, but something new,” said Chief Financial Officer Kohei Takeuchi. The CFO also indicated that the automaker's more than 1,000 U.S. dealerships will be tasked with handling maintenance of the new brand's electric vehicles.

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This is great news for Honda as North America continues to fall behind its plans due to the continuing shortage of chips and semiconductors. The best-selling models are the CR-V and Civic, but deliveries fail to meet demand, which overall remains high.

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if (jQuery("#crm_srl-th_motorlabs_d_mh4_1").is(":visible")) { CRM_ADS.addZone({tag:"crm_srl-th_motorlabs_d_mh4_1",name:"th_motorlabs_d_mh4",matchMedia:"( min-width: 1300px)"}); //console.log("[ACTIVATION TEST] adding zone: tag crm_srl-th_motorlabs_d_mh4_1 slot id: th_motorlabs_d_mh4"); } Honda finally seems to see the light at the end of the tunnel, with the good news covering the second quarter. Thanks to solid exchange rate gains, the automaker's operating profit increased 16%. This success came, in part, due to the weakening of the yen against the US dollar, with revenues of nearly $616 million from July to September.

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