Even small businesses are converting to digital payments

Even small businesses are converting to digital payments

In Italy, the diffusion of digital payments has grown a lot in recent years, but it still remains significantly lower than in other European countries.

One of the reasons often cited for this delay in digitization concerns the specific of the Italian productive and commerce fabric, characterized by a large number of small or very small businesses.

According to a study carried out by the Visa Observatory together with Ipsos, the panorama is destined to change within a few years.

if (jQuery("#crm_srl-th_b2blabs_d_mh2_1").is(":visible")) { //console.log("[ACTIVATION TEST] adding zone: tag crm_srl-th_b2blabs_d_mh2_1 slot id: th_b2blabs_d_mh2") ; } if (jQuery("#crm_srl-th_b2blabs_d_bx2_1").is(":visible")) { //console.log("[ACTIVATION TEST] adding zone: tag crm_srl-th_b2blabs_d_bx2_1 slot id: th_b2blabs_d_bx2"); } In fact, 89% of respondents expect digital payments to become the majority within three to four years.

The advantages of this solution for businesses include an increase in turnover (26 %), faster payment crediting (24%), protection against fraud or robbery (21%) and the possibility of offering a friendlier service especially for foreign customers (21%).

Change drivers

if (jQuery("#crm_srl-th_b2blabs_d_mh3_1").is(":visible")) { //console.log("[ACTIVATION TEST] adding zone: tag crm_srl-th_b2blabs_d_mh3_1 slot id: th_b2blabs_d_mh3"); } The adoption of these tools is also driven by customers: 66% of merchants have in fact detected a substantial growth in the use of payment devices other than the traditional credit card, such as smartphones or wearable devices.

The change in habits has led to the increase in contactless payments even with the traditional card.

if (jQuery("#crm_srl-th_b2blabs_d_mh4_1").is(":visible")) { CRM_ADS.addZone({tag:"crm_srl-th_b2blabs_d_mh4_1",name:"th_b2blabs_d_mh4",matchMedia:"(min-width: 1300px)"}); //console.log("[ACTIVATION TEST] adding zone: tag crm_srl-th_b2blabs_d_mh4_1 slot id: th_b2blabs_d_mh4"); } This trend is also confirmed by the answers provided by users: 68% of those interviewed declare that they have used the card in contactless mode more often in recent years to pay for their purchases.

According to the SMEs interviewed, some advances technologies could facilitate the diffusion of digital payments by improving the customer experience: in particular, Tap To Phone systems (for receiving payments directly via smartphone) were found to be interesting for 73% of companies that do not yet offer a digital payment solution .

The difficulties encountered relate primarily to problems of a technological nature (60%) and only secondly to service costs (36%).

Among the vendors, the degree of knowledge of cryptocurrencies (89% of respondents); 3 in 10 even believe these tools will make their way as a payment method.

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