Oppo Summer Tour ends successfully!

Oppo Summer Tour ends successfully!

The OPPO Summer Tour, the latest initiative of the Shenzhen-based company, which, starting in search of the new faces of the brand's next communication campaign, has reached 5 of the most important malls in Italy and has seen the camera as protagonist. 1 billion colors of the OPPO Find X3 Pro smartphone.

The numbers recorded during the 5 stages tell of the success of this initiative: 10,000 people in Bergamo at "Oriocenter" from 3 July to 11 July, 20,000 in Milan at "Il Centro" in Arese from 12 to 18 July, 18,000 in Turin at "Le Gru" from 20 to 25 July, 15,000 in Florence at "I Gigli" from 27 July to 1 August and finally 25,000 in Rome at " Porta di Roma ”from 3 to 8 August. More than 85,000 visitors had the opportunity to get in touch with the OPPO world, experience firsthand the latest technological innovations of the brand thanks to the guidance of trainers and product experts and meet many personalities from the world of entertainment, digital and sport.

"We are proud of the results and the success of this initiative, which has allowed us to get in touch with many people, telling the news of the OPPO world and at the same time capturing their emotions that can be selected to become part of our next campaign ", comments Isabella Lazzini, CMO Oppo Italia.

The portraits collected inside the shopping centers during the tour stops and on the dedicated landing page on the website www.opposummertour.it are been more than 15,000.

The work of selecting the best shots will begin in the next few days, the most original ones able to tell the different emotions of the participants, will have the opportunity to be selected to become the protagonists of the new OPPO advertising campaign.

The OPPO Summer Tour was also an opportunity to meet and interact with many famous people from the world of entertainment, digital and sport. Among the special guests who attended the events were Luca Onestini and Ivana Mrazova, the two legends of Italian football Franco Baresi and Daniele Massaro, Matteo Ranieri and Shaila Gatta, Fabio Farati, Nicolò De Devitiis and Stefano Sala.

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