Nintendo: A new series of games is to come

Nintendo: A new series of games is to come


Not uncommon in the games industry, Nintendo is particularly known for its long-standing and extremely popular series of games. Super Mario, The Legend of Zelda and Co. have existed for decades and are very successful today with new offshoots and new editions. For example, The Legend of Zelda: Breath of the Wild, published in 2017, sold over 21 million times on the Switch alone, and Super Mario Odyssey, published in the same year, has already sold over 20 million times over the counter. But the Nintendo President Shuntaro Furukawa wants to rely on more completely new series and brands for Switch and Co. in the future.

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New brands from Nintendo

Furukawa, who has been in office since 2018, revealed his intentions in an interview with the Japanese Nikkei magazine, has translated the conversation from the original. There he said that video games are not essential to life and that gamers use their limited time wisely to gamble. The competition is tough, according to the Nintendo President, so games have to be interesting. In the future, Nintendo will therefore increasingly rely on new brands, but will continue to maintain well-known series, says Furukawa.

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Splatoon and ARMS

And indeed, Nintendo is always trying new brands, but in general the Japanese company relies on tried and tested products. In the summer of 2017, for example, Nintendo ventured into a new series of games with ARMS, which later made it into Super Smash Bros. Ultimate as DLC. It is questionable whether ARMS will become a game series and receive further offshoots. Splatoon is more successful, the first part was released in 2015 for the Wii U, followed by Splatoon 2 for the Switch in 2017; a third part is also already in development and should appear for the hybrid Nintendo console in 2022.


Nintendo Is Looking To Develop More Original Game Series In The Future

Nintendo is doing big business these days, but the majority of its software success comes from intellectual properties that were created several decades ago. It's a strategy that has served the company well, but one that Nintendo president Shuntaro Furukawa wants to supplement by also focusing efforts on developing more original games.

'With the expansion of time spent at home, the range of 'entertainment' as an object of consumption is expanding,' the president said to Nikkei, as translated by VGC. 'Games are not a necessity of life. In order for customers to choose games in their finite time, they have to be interesting. Competition is tough, and I am not optimistic. I myself am looking at and studying various forms of entertainment. In the future, we will focus on creating new game series as well as long-sellers such as Mario and Zelda.'

Nintendo's biggest hit of 2020 was Animal Crossing: New Horizons, the latest entry in a series that was introduced to the world in 2001. One-third of all Switch owners played the latest Animal Crossing last year, while the rest of Nintendo's best-selling games included old guard favorites such as Super Mario 3D All-Stars, Super Smash Bros. Ultimate, and Mario Kart.

Nintendo's upcoming games line-up also includes a number of new entries in established franchises, such as remakes of Pokemon Diamond and Pearl in the form of Pokemon Briliant Diamond and Shining Pearl, Mario Golf: Super Rush, and The Legend of Zelda: Skyward Sword HD. Out of all those games, 2015's Splatoon is the youngest franchise on the block and will expand with Splatoon 3 in 2022.

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