Demon Slayer drives Japanese publishing up

Demon Slayer drives Japanese publishing up
It is time to take stock almost everywhere for the various industries of world publishing and as often happens the most diligent and transparent to disseminate its data is the Japanese industry in which Demon peeps out, as has happened almost everywhere over the months. Slayer.

Demon Slayer and the growth of Japanese publishing

After conducting a series of research, the reputable business newspaper Nihon Keizai Shimbun estimated that the combined sales of print and digital books in Japan in 2020 was about 1,616.80 billion yen (about 15.59 billion dollars), registering a significant increase of 5% for the Japanese publishing industry compared to 2019.

Thanks to this According to analysts, a significant increase can be traced to the Demon Slayer phenomenon which contributed in several sectors from manga to novels to numerous collateral publications both in print and digital. from Koyoharu Gotouge a big help also came from the hugely popular animated series and the film that broke all kinds of records at the Japanese box office. These two products have significantly contributed to bringing readers to bookstores.

A closer look at the data also shows that 2020 sales were the highest since 2018. Digital publishing has grown significantly, reaching approximately 342 billion yen (about $ 3.29 billion) or a substantial slice of the market (about 30%).

No fear for paper lovers though. Although traditional sales have been declining exponentially for 16 years continuously, this year the loss is only 1%, the lowest since 2005.

On the other hand, print editions of manga have experienced an unexpected jump in sales of around 24%. Still according to analysts, the motivation lies in a more accurate choice in purchases favored by the possibility of first accessing the digital versions of the manga.

Demon Slayer, the manga and the anime

Demon Slayer - Kimetsu no Yaiba, the shonen manga by Koyoharu Gotouge, is published in Italy by Edizioni Star Comics with 10 volumes to its credit. The manga ended at home and will consist of 23 total tankobons.

The anime, licensed by Dynit, is instead available for free and legally on the vvvvid streaming platform.

Here is a brief synopsis of Demon Slayer - Kimetsu no Yaiba:

The young Tanjirou loads a basket full of coal on his shoulders every day and with this he goes down to the villages around his house, dedicating his days to trade, he does it with a peaceful heart, knowing that in this way he helps his family. One evening Tanjirou sleeps outside the house. The village elders tried to hold him back: woe to venture into the woods at night, the risk is that of becoming prey to ferocious demons. When the young man returns home the next morning, he finds a gruesome scene. He will understand through suffering that not all legends are fantasy and that kindness can turn into strength - to fight demons and protect little sister Nezuko.

Demon Slayer Mugen Train - The Movie

Demon Slayer Mugen Train - The Movie takes up the story of Tanjiro, Nezuko, Zen'itsu and Inosuke where the anime series ended, or on the train Mugen, where countless people have disappeared and where their new mission will begin.

The staff that will make the film is the same as the animated series or the Ufotabile Studio directed by Haruo Sotozaki ( Tales of Zestiria the X, Tales of Symphonia the Animation) (Fate / Zero, Kara no Kyoukai, Katsugeki: Touken Ranbu) and character design by Akira Matsushima (Maria Watches Over Us, Tales of Zestiria the X).

We remind you that Dynit recently announced the acquisition of the rights for Italy of Demon Slayer Mugen Train - The Movie.

Waiting for the novels, start reading the Demon Slayer manga - Kimetsu no Yaiba? Retrieve the Starter Pack with the first 5 volumes of Edizioni Star Comics.

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