Porsche 911 will also be electric, but first it's up to Macan

Porsche 911 will also be electric, but first it's up to Macan

Porsche 911 will also be electric

Porsche's electrification process continues quickly and, after having achieved great success with its Porsche Taycan - also available in the Taycan Cross Turismo and Taycan Sport Turismo versions - is preparing to transform even the most iconic car in its catalog into electric. the Porsche 911.

We don't know how or when, so don't worry: the confirmation came from the CEO of Porsche Italy, Pietro Innocenti, who only said: "we still don't know when, but before or then it will come ". It will certainly go gradually, and therefore the first electrified Porsche 911 will not be 100% electric but equipped with a hybrid engine derived from the technologies that the German company uses in the motorsport field. No plug-in hybrid engine therefore, the first 911 not completely endothermic could be a full hybrid capable of exploiting cutting-edge technologies such as that of exhaust gas recycling to generate electricity.

Speaking instead of ' immediate future, the more concrete one, Innocenti focused on the success that Porsche Macan has had in Italy: in 2021 there was a + 8% of sales of that model, with a total of 6274 registrations. In Italy, the Macan is the best-selling Porsche, followed by the Cayenne and the 911, and it is also for this reason that the Macan will become the company's first electric SUV, but not before the end of 2023.

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Porsche aims a lot on the electric and the success of the Taycan proves it; the whole range, sooner or later, is destined to be declined in a zero emission version, and this means that sooner or later we will be able to see the birth of a 100% electric Porsche 911.

Porsche's Electric Taycan Overtakes Iconic 911 In Sales Race

Porsche's 911 is its lodestar, the icon that represents the brand in the popular imagination. Everyone knows the defiantly eccentric sports car still plants its engine in its tail, still hunches forward with a frog-like intensity, still has big round headlights and slim horizontal taillights, as has been the formula (mostly) since the early 1960s.

For all the metaphorical weight the 911 carries, you might occasionally remind yourself that it isn't Porsche's bestseller—not by far. It long ago gave up that title to the German automaker's SUVs, first the Cayenne, and now the smaller Macan, too. In 2021, the 911 was passed by yet another newfangled Porsche: The all-electric Taycan.

Whether Porsche likes it or not, anytime the 911 is overtaken in sales by an emergent model, it's simultaneously validation that that new model was a good idea (for example, when the Cayenne gave Porsche a financial shot in the arm despite its fans' bleating) and a sign of the impending apocalypse to those same fanatical complainers. Those anti-SUV voices in the Porschesphere have largely become muted, numb to the idea that the 911 will never again be the sales leader, but also taking comfort that neither is it going away anytime soon.

So, how did the sales race shake out in the house of Porsche last year? The relatively affordable and compact Macan SUV did 88,362 sales globally in 2021, followed by the larger Cayenne SUV at 83,071. In what might seem like a surprise to everyone but Porsche, the Taycan EV grabbed third place, with 41,296 units sold worldwide—edging just ahead of the 911's 38,464 sales and right on company targets for the EV. The Panamera family and 718 Boxster and Cayman lineup brought up the rear with 30,220 and 20,502 sales.

Here in America, the 911 still outsold the Taycan, if only just. Sales of the 911 were up 22 percent to 10,042 units in the U.S., while 9,419 Taycans were snapped up. What are we to make of all this, then? The Taycan is an extraordinary electric vehicle not because it delivers huge driving range per charge, nor because it's particularly useful (this is a low-slung, four-door sports car, not a traditional sedan or wagon)—instead, Porsche successfully channeled its brand spirit into an electric format, full stop. The 911, meanwhile, is enjoying strong sales, per a company spokesperson, who notes that the sports car has been selling in consistent figures for years here in America.

It's little wonder that just as when the Cayenne overtook the 911 back in the early 2000s, when the world was pivoting to EVs, so, too, has the Taycan just as the world pivots to EVs. Both deliver a proper Porsche experience in the format customers are seeking out. And the best news? Those models' success spells the continuation of passion models such as the 911 and 718 sports cars. Oh, and don't forget—the 911 is likely getting an electric variant (far) in the future, so it could start up an inter-Porsche rivalry with the Taycan in due time.

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