Roma hires an artificial intelligence to decide ticket prices at the stadium

Roma hires an artificial intelligence to decide ticket prices at the stadium

What price to give to the tickets? What kind of activities, discounts or promotions to offer, and to which categories of fans? How to maximize the coverage of all sectors of the Olympic stadium, perhaps taking into account the weather, other major events, the flow of visitors to the city? AS Roma is introducing intelligent ticketing technology (or ticketing, if you prefer, but we are much further) in the top football league. A system that uses artificial intelligence to support the leaders of the sector of the Capitoline company to make the right choices.

Thanks to the collaboration with Premoneo, a company specialized in the development of AI software, the club will therefore be able to make use of a platform that will make it possible to adapt data-driven decisions in real time such as promotional activities, fan retention techniques and commercial initiatives, building extremely segmented offers and increasingly in line with the characteristics and preferences of their supporters. It does so thanks to the "power of data", that is, by analyzing dozens of variables of all kinds, from tourist flows in the capital, in sharp recovery after the horrible two-year period of the pandemic, to the trend of Covid-19 cases but also the weather conditions , the organization of other events in the area on the same days or even in the same moments of the matches or the filling rate of the Roman accommodation facilities. Obviously all considering the market parameters linked to the team's matches (opponent, matchday, competition and so on).

AS Roma has a telepresence robot to shorten the distance with the fans Read the article As mentioned, the data on the progress of the Covid-19 pandemic and the correlation between the trend will also be taken into consideration of infections and the response of the general public to live events. All factors which, thanks to the use of forecasting algorithms that have recorded an accuracy of 95% in the various application markets, will allow the company to obtain precise estimates on the demand for tickets for each match. And therefore, again, to adjust pricing and marketing strategies as effectively as possible.

"The Giallorossi fans never stop flooding the club with their affection and passion, clearly visible to all home match at the Olympic stadium. For this reason, we continually strive to offer them an innovative service tailored to their needs ”, explains Paolo Monguzzi, Venue Business Director of the Giallorossi club. On the other hand, with this tool, AS Roma - which has always been one of the most digital and innovative clubs in experimenting with new strategies to shorten ties with their community - brings the opportunities of AI to a central sector for society and to say the truth for the entire sports industry: the adoption of this technology will be a tool to support the Giallorossi Venue business area to build strategies that are increasingly tailored to the fans. And in all likelihood of many other football clubs in the next leagues. By the way: the collaboration will start next season.

Premoneo - an innovative SME specialized precisely in the development of AI software on pricing, forecasting and segmentation - has improved the artificial intelligence platform thanks to the experience gained with leading companies in their respective sectors. Among these are giants such as Group in the field of online tourism, Dolphin Discovery in amusement parks (it controls more than twenty in the world, including the Roman one) or Poste Italiane in logistics.

Through proprietary algorithms, the company responds to the need of companies to react quickly to changes in demand and understand the behavior of their customers in real time. "AS Roma has chosen our technology to face a market scenario that has inevitably changed after Covid - says Federico Quarato, CEO of Premoneo, a company that has recently joined the Vedrai group - the preferences of the fans and respond to their needs by foreseeing them. behavior is the goal of partnership with the club. A software like ours will allow the company to continue the growth path in the ticketing and sales field ".

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